Law firm websites that read as senior
A law firm website is a credibility document. It is read quickly, usually by someone under stress, who is deciding whether you are serious before they decide whether you are right. We build boutique firm sites that carry that conviction in the design, so the copy never has to overclaim.
What we keep finding
- One practice areas page listing eleven specialisms, which ranks for none of them and tells a worried client nothing.
- Copy that reads like a large firm's, from a two-person boutique whose actual advantage is that the partner answers the phone.
- Stock photography of gavels and scales, which signals template rather than counsel.
- No named lawyers, no bar registration, no languages — the three things a prospective client checks first.
- Contact buried at the bottom, when the conversion here is a phone call made within a few minutes of arriving.
What we build
- A page per practice area you actually want to be instructed on, written for the client rather than for peers
- Lawyer profiles with real credentials, bar registration and the languages each of you works in
- Contact paths one glance away on every page, because instruction happens by phone, not by form
- Copy written inside the advertising rules of your bar, with no superlatives and no outcome guarantees
- Structured markup so the firm resolves correctly as an entity in search and in AI answers
Why restraint is the design
Professional conduct rules in most of Europe forbid the superlatives and result claims that ordinary marketing leans on, and clients in this field are unusually good at spotting overreach anyway. That leaves the design itself to carry the seniority: typography, restraint, structure and specificity. Done properly it is a stronger signal than any claim would have been.
FAQ
What about bar advertising restrictions?
We build to them rather than around them. In Romania that means the UNBR statute — no superlatives, no result guarantees, no comparative claims. Other jurisdictions differ and we check yours before writing a word.
Should we publish fees?
Rarely a number, often a structure. Saying how you charge — hourly, fixed fee, retainer, and what typically changes it — answers the question the client is too polite to open with, without committing you to a figure.
Do you write case studies?
Only where confidentiality and your bar rules allow, and always anonymised to the point where nobody could identify the matter. Where that is not possible we build credibility from credentials, publications and speaking instead.