Dermatology clinics that book consultations
Dermatology sits between medicine and aesthetics, and the website has to hold both without sounding like either a hospital or a spa. We build clinic sites that book consultations, explain treatments honestly, and rank for the conditions and procedures patients actually search.
What we keep finding
- A site in English for patients who search in their own language, which is a straightforward way to be invisible locally.
- Aesthetic treatments and medical dermatology mixed into one list, so neither audience can tell whether the clinic is for them.
- No booking, or a contact form that goes to an inbox nobody has opened since it was set up.
- Slow mobile pages full of uncompressed treatment photography, on a site whose entire audience is on a phone.
- Stock imagery of models rather than the clinic, the equipment and the team, in a field where the room itself is reassurance.
What we build
- Separate paths for medical dermatology and aesthetic treatment, each written for the person who searched for it
- A page per condition and per procedure, answering what it involves, what it costs and what recovery looks like
- Consultation booking that works on a phone, with the intake questions you actually need
- The site in the language your patients search in, not the language of the equipment brochure
- Medical schema and extractable answers, so AI assistants can cite the clinic when someone asks about a condition
Why honesty ranks
Aesthetic medicine has a credibility problem that it earned, and patients arrive already sceptical. A page that states what a treatment cannot do, how long the result lasts and who is not a candidate outperforms one that promises transformation — with patients, and increasingly with the AI assistants that are learning to distrust superlatives. Restraint is not just ethical here; it is the strategy.
Brasov Dermatology clinic A dermatology clinic in Brasov was running an English-language website for patients who search in Romanian, with a mobile performance score of 38 and no way to book online. We rebuilt it in Romanian with a booking flow and full medical schema. Mobile went from 38 to 94. A dermatology clinic with a site in the wrong languageFAQ
Can you build the site in more than one language?
Yes, and for clinics near a border or with an expatriate patient base it is usually worth it. Each language gets its own real pages with correct hreflang, not a translation widget bolted on top.
How do you handle before-and-after photography?
Carefully, and according to the rules that apply where you practise. Where it is permitted we treat consent, lighting consistency and honest labelling as part of the build. Where it is not, we find other ways to carry proof.
Do you write the medical content?
We draft it and you approve it. Nothing clinical goes live without a clinician signing it off, and we would rather ship a page late than ship one you have not read.